Six Twelve

Amazon-style Weekly Business Reviews, automated.

What it is

Six Twelve is the six-to-twelve graph format Jeff Bezos made famous, productised. Plug in your GA4, your Google Search Console, and your Stripe. Pick the metrics that matter for your business — between six and twelve of them. Every Monday morning, Six Twelve generates the charts and a Claude-written narrative underneath explaining what moved, what didn't, and what's worth paying attention to.

Why I built it

I read Working Backwards by Colin Bryar and bought the WBR format immediately. Then I spent three months copy-pasting charts into a Google Doc every Sunday night across a handful of my own businesses and projects.

That became a chore. Chores that repeat weekly are the exact shape of problem that deserves a product.

How it works

Connectors pull data from GA4, Search Console, and Stripe natively. Users choose their metrics from a template library or define them manually. Exception detection — Statistical Process Control, the same logic Amazon uses — flags weeks where a metric moves outside its control bands, so the narrative can focus on genuine signal rather than noise.

Every Monday morning, the cron runs. Charts generate. Claude writes the narrative. The report lands in the user's inbox before their first meeting.

The interesting technical move is that Six Twelve itself is being built via Paperclip — the agent-orchestration framework behind The Foundry. Agents handle the build, I handle the review. It's the first serious test of whether the Foundry approach can produce a real public SaaS.

What I learned

For operators who run their business by the week, a Monday-morning email is the correct unit of information. Not a dashboard. Not a notification. A readable document, in your inbox, that assumes you care enough to read it once and act on it.

Most BI tools have too many features. The reason Bezos fought for the 6–12 format is that it forces a business to decide what it actually cares about. Thirty charts is the same as zero charts — nobody reads either of them.

Where it's at now

Phase 0 — dogfooding across the LogoLess Labs portfolio. Phase 1 is a public MVP with $29 / $79 / $199 monthly tiers. Phase 2 is growth. Phase 3 is a platform play — letting other tools publish metrics into Six Twelve's format.